Umoor Kharejiyah - Public Relations
Amir al Mumineen Moulana Ali AS states, "Your conduct with people should be such that if you die, they weep over you. And when you are alive, they are drawn to you (for counsel)." Umoor Kharejiyah, using this kalaam as a guiding principle, dedicates itself to building strong relations with all of society, particularly with people in positions of power and/or influence.
External protection is equally important to internally strengthen the jama'at, and it is with this mindset that Umoor Kharejiyah focuses on creating a positive identity for the community, protecting this identity from negative perceptions, especially those depicted in media.